Digital Marketing

Digital Marketing

The presence of every brand or business has to be expressed and communicated to the audience by putting the latest online strategies to use. We at Innovative Technologies merge creative and technical tools with a focus on connecting businesses with the potential customers. Be it an E-Commerce business, local service provider, a consultancy, a freelancer, an institution etc.; we work to your advantage by finding the right combination of digital marketing tools and strategies that will ensure you can connect with your target market in a highly profitable way.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction. Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. People want brands they can trust, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Social Media

We aim at engaging your target audience on social media by providing meaningful content based interactions. We try our best to build and increase followers who like the content that is being served and then engaging them by driving likes, shares, comments, tweets, retweets through posts, polls and contests. All our effort on Social Media eventually helps in driving traffic to your website thereby widening top of the sales funnel.

It is also important to integrate the proper social widgets on your website to increase sales and website traffic. Integration of Social Media into website is a great marketing strategy to leverage on the power of social media to drive your overall online presence. We integrate Social media and your website to work seamlessly together to promote your online brand.

Paid Advertisement

Our Pay Per Click (PPC) campaigns helps to generate new business for you at cost-efficient rates. PPC is the service which allows you to pay to be at the top of Google’s search results. The top three and the right hand results are the positions you can pay for as highlighted on the image below. We pay attention to providing end to end guidance and assistance regarding PPC.

PPC advertising using Google AdWords is probably the most popular and effective form of advertising among most of small businesses. Conveying your information to the maximum number of target customers, yet keeping the advertising costs to a minimum is the core of good advertising. Nothing could be better in achieving this than Google AdWord – the best and easiest way to generate higher traffic to your Website and thereby converting it into profitable business.

Email Marketing

It is important to keep in touch with our valued clients and continue building our relationships and making it stronger. In the area of connecting with Social Media; E-mail marketing remains one of the most effective marketing tools in the online space. An E-mail Introduction letter or periodic news-letter is a great way to connect with your audience and remind them of your presence and availability. It is also a great way communicate a promotion or some offer or just informing about the services you provide them.

We make your emails look professional, by working on every detail; from the subject line, the copy write to the time it should be sent which will create an opportunity to get more people to click and essentially avail your services or buy your products.